October 7, we are doing something about it.
One day. 200 seats. Eight RE-DNA® archetypes. A live, gamified experience for entrepreneurs, professionals, and teams who are ready to stop guessing how they are being understood.
Every ticket includes RE-DNA®.
October 7, 2026 | DoubleTree by Hilton St. Paul East | St. Paul, MN
You were taught not to boast, let the work speak for itself, and ask about the other person first.
Good advice. Until the opportunity goes to someone easier to explain.
Most people do not need more polish. They need words that match how they actually show up.
RE-MARKABILITY® is the “now what?”
It gives language to the part of you people already see.
Spend one day inside RE-MARKABILITY® Summit and leave with language you can use in the moments that decide what happens next.
October 7, 2026 | DoubleTree by Hilton St. Paul East
You complete RE-DNA® before you arrive. 48 questions that name your primary archetype. You walk in already knowing your starting point.
At check-in, you get your lanyard. So does everyone else. You can look around a room of 200 people and see how it actually operates before anyone says a word.
Make It Eight runs through the whole day. Find each archetype color. Ask your question. Hear theirs. Mark your board. The conversations feel nothing like networking because everyone in the room knows who they are talking to.
The speakers are practitioners who talk about the rooms that changed what happened next for them.
Show your completed board at Happy Hour and receive your RE-DNA® Signature Trio. The language for how you show up and why someone would choose you.
Kelly Lucente has spent 30 years in rooms where talented people couldn’t get the credit they earned. She started at Colle+McVoy, helped take Rollerblade to a cultural peak, and spent 14 years in national homebuilding learning exactly how fast a room decides and what changes that decision. She founded RE-TOOL® in 2011. Throughout her career, she worked with Fortune 500 brands and collected 32 industry awards, including NAHB Salesperson of the Year.
RE-MARKABILITY® is what she built when she got tired of watching the same problem follow every talented person she’d ever worked with.
She is a 2026 Minnesota Cup Semifinalist and the author of The RE-MARKABILITY Formula, publishing summer 2026 with Thinkosophy Press.


















The only one missing is you.
October 7, 2026
Everyone at your table completes RE-DNA® before October 7th. Everyone arrives with their own starting point. By the end of the day your team has a shared language for how each person operates that they did not have at 8:30 AM.
No trust falls required.
The Corporate Table seats 8. RE-DNA® for all 8 is included, a $392 value. Company signage at your table. VIP tickets for all 8.
RE-MARKABILITY® was one of them.
MN Cup is the nation’s largest statewide startup competition, now in its 22nd year, hosted by the Carlson School of Management. Alumni have raised over $1.1 billion in capital.
They picked this one.
October 7 is the first time you can be in the room.
You have been to enough events where everyone smiles, trades cards, and goes back to work exactly the same. This is not that.
You take RE-DNA® before you arrive, so the day starts with something personal. You hear from people who had to learn how to be seen, heard, chosen, and taken seriously. You play Make It Eight, which means you are not wandering around pretending networking is fun while silently wondering how to get out of the conversation.
We give you the questions, the reason to talk, and the room.
Then October 8 hits. You go back to your business, your career, your clients, your team, or your next big move with a sharper understanding of how people experience you and actual people to follow up with.