OCTOBER 7, 2026

Every room is already reading you.

October 7, we are doing something about it.

One day. 200 seats. Eight RE-DNA® archetypes. A live, gamified experience for entrepreneurs, professionals, and teams who are ready to stop guessing how they are being understood.

Every ticket includes RE-DNA®.

October 7, 2026 | DoubleTree by Hilton St. Paul East | St. Paul, MN

WHY THIS MATTERS

You are a brand whether you do anything about it or not.

You were taught not to boast, let the work speak for itself, and ask about the other person first.

Good advice. Until the opportunity goes to someone easier to explain.

Most people do not need more polish. They need words that match how they actually show up.

RE-MARKABILITY® is the “now what?”

It gives language to the part of you people already see.

Spend one day inside RE-MARKABILITY® Summit and leave with language you can use in the moments that decide what happens next.

October 7, 2026 | DoubleTree by Hilton St. Paul East

THE LIVE EXPERIENCE

This is where your RE-DNA® goes to work.

You complete RE-DNA® before you arrive. 48 questions that name your primary archetype. You walk in already knowing your starting point.

At check-in, you get your lanyard. So does everyone else. You can look around a room of 200 people and see how it actually operates before anyone says a word.

Make It Eight runs through the whole day. Find each archetype color. Ask your question. Hear theirs. Mark your board. The conversations feel nothing like networking because everyone in the room knows who they are talking to.

The speakers are practitioners who talk about the rooms that changed what happened next for them.

Show your completed board at Happy Hour and receive your RE-DNA® Signature Trio. The language for how you show up and why someone would choose you.

Early Bird pricing ends July 31, 2026.

THE SPEAKERS

Voices from rooms where perception runs the scoreboard.

Greg Zimprich

Keynote: You're Being Read Before You Speak.
Greg Zimprich spent three decades inside General Mills, Honeywell, and Medtronic watching what rooms decide about people before anyone speaks. He now teaches it at the Hubbard School of Journalism at the University of Minnesota. His keynote covers what is being read about you before you open your mouth.

Katie Vannelli

Fireside Conversation: Visibility Inside a Brand
Katie Vannelli runs revenue marketing for the Minnesota Wild, where perception is not abstract. It drives the decision. She has a direct view of what organizations notice about people before they act on it.

Nikky Phinyawatana

Keynote: From Operator to Recognized Brand.
Nikky Phinyawatana built Asian Mint into five Dallas restaurants and became a James Beard House featured chef and President of Les Dames d’Escoffier International. She did not wait to be discovered. Her keynote is about what it takes to move from being good at what you do to being known for it.

Nikki Rohloff

Fireside: RE-MARKABLE TEAM™ in Action.
Nikki Rohloff is the CEO of Rohloff Associates and the first leader to deploy RE-MARKABILITY® inside an entire organization. Her fireside with Kelly is not a case study. She will tell you what changed when everyone on her team understood how they actually showed up.

YOUR HOST

Kelly Lucente

Founder, RE-MARKABILITY®

Kelly Lucente has spent 30 years in rooms where talented people couldn’t get the credit they earned. She started at Colle+McVoy, helped take Rollerblade to a cultural peak, and spent 14 years in national homebuilding learning exactly how fast a room decides and what changes that decision. She founded RE-TOOL® in 2011. Throughout her career, she worked with Fortune 500 brands and collected 32 industry awards, including NAHB Salesperson of the Year.

RE-MARKABILITY® is what she built when she got tired of watching the same problem follow every talented person she’d ever worked with.

She is a 2026 Minnesota Cup Semifinalist and the author of The RE-MARKABILITY Formula, publishing summer 2026 with Thinkosophy Press.

THE ROOM SO FAR

These are the people who already claimed a seat.

The only one missing is you.

October 7, 2026

RESERVE YOUR SEAT

Get your tickets.

Every ticket includes RE-DNA®. Early Bird pricing ends July 31, 2026.
GENERAL ADMISSION

$159

$199 after July 31
Includes:
VIP

$249

$299 after July 31
Includes:
Everything in GA, plus:
CORPORATE TABLE

8 Seats

$2,400

$2,800 after July 31
Includes:
Everything in VIP for all 8 seats, plus:
Early Bird ends July 31, 2026. Limited to 200 seats.

FOR YOUR TEAM

Team building for people done with team building.

Everyone at your table completes RE-DNA® before October 7th. Everyone arrives with their own starting point. By the end of the day your team has a shared language for how each person operates that they did not have at 8:30 AM.

No trust falls required.

The Corporate Table seats 8. RE-DNA® for all 8 is included, a $392 value. Company signage at your table. VIP tickets for all 8.

INTERESTED IN SPONSORING THE SUMMIT?

THE VALIDATION

1,262 ventures applied to the 2026 Minnesota Cup. 92 advanced.

RE-MARKABILITY® was one of them.

MN Cup is the nation’s largest statewide startup competition, now in its 22nd year, hosted by the Carlson School of Management. Alumni have raised over $1.1 billion in capital.
They picked this one.

October 7 is the first time you can be in the room.

OCTOBER 7, 2026

You leave with more than a good day.

You have been to enough events where everyone smiles, trades cards, and goes back to work exactly the same. This is not that.

You take RE-DNA® before you arrive, so the day starts with something personal. You hear from people who had to learn how to be seen, heard, chosen, and taken seriously. You play Make It Eight, which means you are not wandering around pretending networking is fun while silently wondering how to get out of the conversation.

We give you the questions, the reason to talk, and the room.

Then October 8 hits. You go back to your business, your career, your clients, your team, or your next big move with a sharper understanding of how people experience you and actual people to follow up with.

Early Bird pricing ends July 31, 2026.
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