Each session shows you what people notice, what influences the decision, and how to make your value easier to choose.
Kelly Lucente spent 14 years in sales learning what makes people act, hesitate, and choose someone else.
She combined that experience with 30 years in brand strategy to build RE-MARKABILITY®, a system that helps people explain the value behind their work when money or opportunity is being decided.
Kelly will open the day by showing what being hard to explain can cost you. She will lead the RE-DNA® reveal, bring the eight archetypes to life, and help you connect your results to language you can use in the next room that matters.
People are making decisions about you every day. Give them a reason to choose you.
SPARK | DRIVER | EDGE
SIGNATURE TRIO: FUELED
You’re Being Read Before You Speak
Greg Zimprich spent three decades shaping communication inside General Mills, Honeywell, and Medtronic.
He has seen how experienced decision makers form an impression before the presentation is finished and how the wrong message can weaken strong work.
Greg will show you what people notice early and why credibility can rise or fall before you make your full case.
What Makes Someone Choose You
Katie Vannelli leads revenue marketing for the Minnesota Wild, where visibility has to produce interest, action, and revenue.
She understands what organizations notice when deciding which ideas receive attention and which people are trusted with greater opportunity.
Katie and Kelly will unpack why strong work can remain overlooked and what helps the right people recognize its value sooner.
From Operator to Recognized Brand
Nikky Phinyawatana built Asian Mint into five Dallas restaurants and expanded her work into publishing and national speaking.
Her growth required more than excellent food. People also had to recognize the person, thinking, and value behind the business.
Nikky will share what changed when she stopped remaining behind the work and became part of the brand people remembered.
Your Team in Action
Nikki Rohloff was the first CEO to deploy RE-MARKABILITY® across an entire organization.
Her team entered the process with strong people and familiar business pressure. The work revealed where small decisions were slowing down and why reliable employees were absorbing more than anyone realized.
Nikki and Kelly will show what changed once the team could name how each person contributes and where work was getting stuck.
Every detail is designed to help you enter the room, use the day well, and leave with something that stays useful.
VIP Wine Experience
Kristi Hughes is curating a private wine experience for VIP guests during Happy Hour.
Each selection is chosen to make the close of the day feel considered and personal, with time to continue the conversations that began earlier.
PILLAR | MAGNET | GUIDE
SIGNATURE TRIO: REFUGE
Opening Intentional Presence
Janet Phipps works with senior leaders who have spent years carrying responsibility into every room they enter.
She will help attendees step out of the pace of the morning and become ready for the work ahead.
EDGE | SAGE | GUIDE
SIGNATURE TRIO: REFINED
Musical Director
Shea Graves will shape the energy of the Summit from the moment guests arrive through Happy Hour.
Her soundtrack will carry the transitions and keep the day moving without making the room feel like an ordinary conference.
MAGNET | PILLAR | DRIVER
SIGNATURE TRIO: NORTHSTAR
You will hear how decisions are formed and why capable people still get missed.
Then you will connect those lessons to your own RE-DNA® results and the value you need other people to understand.
The day is designed to give you language you can use when someone is deciding whether to hire you, promote you, refer you, or invest in what you are building.
Kelly Lucente started her career at Colle+McVoy, one of the most respected creative agencies in the country, then moved to Rollerblade where she was part of the marketing team that helped transform the brand into a billion-dollar lifestyle sport. She spent fourteen years in national homebuilding with Pulte, Ryland, and Mattamy Homes, becoming one of the top-ranked salespeople in the country and earning NAHB Salesperson of the Year. In 2011, she founded RE-TOOL®, a branding agency that has served Fortune 500 brands including RE/MAX and Pearle Vision. She has 32 career awards across brand, marketing, design, sales, and product innovation. She is the creator of RE-MARKABILITY® and RE-DNA®, author of The RE-MARKABILITY Formula launching this summer, and a 2026 Minnesota Cup semifinalist.