Give them a reason to choose you.
The way you explain your value affects how quickly people decide and what they are willing to pay you.
Spend one day learning how to make your value easier to recognize when money or opportunity is on the table.
Every ticket includes RE-DNA®.
October 7, 2026 | DoubleTree by Hilton St. Paul East | St. Paul, MN
When people do not understand why you are the right choice, decisions slow down and opportunities go elsewhere.
You spend more time explaining yourself. You may also earn less than your work deserves.
The RE-MARKABILITY Summit gives you language for the value you already create, so people can recognize it when the decision matters.
Spend one day getting language you can use long after the event ends.
October 7, 2026 | DoubleTree by Hilton St. Paul East
Complete RE-DNA® before you arrive. Forty-eight questions reveal your unique 3-archetype combination and how it shows up in the way you work.
Eight archetypes. 336 possible combinations. Your order matters.
At check-in, one of your archetypes becomes your entry point. Make It Eight turns the room into a live exercise in how different people think, contribute and respond under pressure.
Throughout the day, you will learn how to use your own Trio when the room is deciding whether to choose you.
By Happy Hour, you’ll leave with your RE-DNA® Signature Trio, your personalized 3-archetype identity, plus language you can use the next time money or opportunity is on the table.
Greg Zimprich spent three decades inside General Mills, Honeywell, and Medtronic watching how people earn attention and credibility. He now teaches at the University of Minnesota. His keynote shows you what others notice before you make your case.
BUILDER | SAGE | GUIDE
SIGNATURE TRIO: TRUEPOINT
Katie Vannelli leads revenue marketing for the Minnesota Wild, where perception affects what earns attention and what gets acted on. She will share what organizations notice when deciding who receives greater visibility.
GUIDE | SAGE | MAGNET
SIGNATURE TRIO: GRAVITY
Nikky Phinyawatana built Asian Mint into five Dallas restaurants and became a James Beard House featured chef and President of Les Dames d’Escoffier International. She did not wait to be discovered. Her keynote is about what it takes to move from being good at what you do to being known for it.
SPARK | MAGNET | SAGE
SIGNATURE TRIO: CROWNED
Nikki Rohloff is CEO of Rohloff Associates and the first leader to deploy RE-MARKABILITY® across an entire organization. She will share what changed when her team could name how each person contributes and where work gets slowed down.
BUILDER | EDGE | SPARK
SIGNATURE TRIO: FIREBREAK
Kelly Lucente has spent 30 years watching capable people lose opportunities because the room could not quickly understand what made them valuable.
Her career spans brand strategy and 14 years in award-winning sales, where she learned firsthand how people decide. She built RE-MARKABILITY® to help people explain why they are worth choosing when money or opportunity is on the table.
Kelly is a 2026 Minnesota Cup semifinalist and the author of RE-MARKABILITY Formula. October 7 is the first time the full system comes into one room.
On October 7, she is bringing the entire system into one room for the first time.
These are a few of the people already in the room.
October 7, 2026
Every ticket includes RE-DNA® and your personalized Signature Trio.
Early Bird pricing ends August 15, 2026.
Miscommunication slows decisions and sends small questions up the chain.
Every person at your table completes RE-DNA® before October 7. By the end of the day, your team has shared language for how each person works, contributes and responds under pressure.
No trust falls required.
The Corporate Table seats eight. RE-DNA® for all eight guests is included, a $392 value.
Company signage at your table. VIP tickets for all eight.
RE-MARKABILITY was one of 92 ventures selected from 1,262 applicants.
Hosted by the Carlson School of Management, Minnesota Cup is the nation’s largest statewide startup competition. Its alumni have raised more than $1.1 billion in capital.
October 7 is the first time the full RE-MARKABILITY® experience will be brought into one room.
On October 8, someone will make another decision about you.
You will return to work knowing how you show up, what your Trio says about you, and how to explain the value behind it.
Use that language the next time money or opportunity is on the table.
