THE EXPERIENCE

The day, curated.

This day moves.

RE-DNA®

It starts before you arrive.

Every ticket includes the RE-DNA® behavioral assessment, a $49 value. You’ll receive your link within 48 hours of purchase.

Complete it early so your archetype, lanyard, and Make It Eight materials are ready when you arrive.

THE DAY

How October 7 unfolds.

7:30 AM

VIP Check-In + Private Breakfast

VIP ticket holders only. A quieter start to a high-energy day. Breakfast, early connections, and time with Kelly and the speakers before the main room opens

8:00 AM

General Admission Check-In

Marketplace opens. Coffee. Pick up your archetype lanyard, grab your RE-MARKABLE® Edition, and settle in. The day is already working before the stage lights come up.

8:30 AM

Kelly Lucente Opens the Room

Kelly sets the frame for everything that follows. By the time she’s done, you’ll understand exactly why you’re in this room and what’s about to happen in it.

9:00 AM

Setting Intention with Janet Phipps

Before the content begins, the room needs to be ready for it. Janet shifts 200 people from the pace of their morning into full presence. The day starts here.

9:15 AM

Keynote: You're Being Read Before You Speak

Greg Zimprich
Three decades inside General Mills, Honeywell, and Medtronic. Greg’s keynote is about the communication patterns that quietly run every room and what to do about them

9:45 AM

Fireside: Visibility Inside a Brand

Katie Vannelli + Kelly Lucente
Katie runs revenue marketing for the Minnesota Wild. This conversation gets into what organizations are actually looking at when they size people up. You’ll hear things nobody usually says out loud.

10:30 AM

The RE-MARKABILITY® Session

Kelly Lucente
This is what the whole morning has been building toward. Kelly reveals the full RE-MARKABILITY® framework, walks the room through all eight archetypes, officially launches Make It Eight, and delivers the session that will change how you understand every professional interaction you’ve ever had. 90 minutes. Bring a pen.

12:00 PM

Lunch + Marketplace

The room hits full speed over lunch. Marketplace is live. Book signing available. By now the room sounds completely different than it did at 8:30 AM.

1:30 PM

Keynote: From Operator to Recognized Brand

Nikky Phinyawatana
Five restaurants. A cookbook. A national speaking career. Nikky talks about what it actually took to stop being the person behind the brand and become the one people remember.

2:00 PM

Fireside: RE-MARKABLE TEAM™ in Action

Nikki Rohloff + Kelly Lucente
Nikki put RE-MARKABILITY® to work inside her own organization. This conversation is about what changed when her whole team started seeing each other differently. If you’re here with your team, this is the session you’ll talk about on the drive home.

2:45 PM

Closing Session + Future Vision

Kelly Lucente
Kelly brings the day together and shows you where all of this goes next. You won’t leave wondering what to do with what you just experienced.

4:00 PM

Happy Hour + Marketplace

Grab a drink and finish the conversations you started. Curated wine by Kristi Hughes for VIP attendees. Book signing available. Make It Eight final completion window. Receive your Signature Trio word and a personal note from Kelly.

THE RE-MARKABLE EDITION

This is not a sit-and-nod kind of day.

Every piece of the Summit has a job.

The magazine gives you the board, the prompts, the notes, the archetypes, and the speaker stories. Make It Eight gives the conversations somewhere to go. The sessions give you something to measure against your own work, your own words, and the rooms you keep walking into.

You are not left waiting for the useful part to appear.

The day puts it in your hands.

VIP

VIP starts before the doors open.

VIP guests arrive at 7:30 AM for The Inner Room, a private breakfast with Kelly and the speakers before the main room opens.

From there you have front-stage seating, speaker access throughout the day, a swag bag, an early copy of The RE-MARKABILITY Formula, and a complimentary glass from Kristi Hughes at Happy Hour.

THE VENUE

DoubleTree by Hilton St. Paul East

Take the elevator or stairs from the lobby. Registration is at the top of the stairs.

ACCOMMODATIONS

A special room rate of $119/night is available for Summit attendees. Book through the link below.

PARKING

Free on-site parking.

GETTING THERE

Easy access from I-94. Approximately 5 minutes from downtown St. Paul, 25 minutes from downtown Minneapolis, and 20 minutes from MSP Airport.

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