You will see how people experience you and learn how to explain your value when money or opportunity is on the table.
Every ticket includes RE-DNA®, a $49 behavioral assessment that reveals how you naturally create value and how other people experience you.
Complete it before October 7. Your results determine the archetype lanyard and Make It Eight materials waiting at check-in.
This means your results are already in your hands when the doors open.
VIP guests begin in The Inner Room with breakfast and direct time with Kelly and the speakers before the main room opens.
The smaller setting gives you time to make introductions and ask questions that rarely fit inside a crowded event.
Pick up your event materials, including your archetype lanyard and Make It Eight board.
Coffee and the Marketplace are open while the first conversations begin around something more useful than job titles.
Kelly shows how perception affects who gets the opportunity and why capable people are often missed.
She gives the day a practical target: stronger language for the next decision that matters.
Before the main program begins, Janet helps the room step out of workday mode and become fully present for the conversations ahead.
Greg Zimprich
Greg Zimprich has spent decades inside General Mills, Honeywell, and Medtronic.
He will show what experienced decision makers notice early and how perception shapes what happens next.
Katie Vannelli + Kelly Lucente
Katie Vannelli leads revenue marketing for the Minnesota Wild.
She and Kelly unpack how organizations decide who receives greater visibility and why strong work can still be missed.
Kelly Lucente
Kelly reveals the eight archetypes and brings Make It Eight to life.
You will connect your RE-DNA® results to the value you create, then begin putting that value into language other people can use to make a decision.
Bring a pen. This is where your results become usable.
Use lunch to test what you are learning in conversation.
The Marketplace and book signing are open, while Make It Eight gives you a reason to meet people beyond your usual circle.
Nikky Phinyawatana
Nikky Phinyawatana built Asian Mint into five restaurants and expanded her reach into publishing and national speaking.
She will show what changed when the person behind the work became part of the brand people remembered.
Nikki Rohloff + Kelly Lucente
Nikki Rohloff deployed RE-MARKABILITY® across her organization.
She and Kelly will show where time was being lost and what changed once the team could name how each person contributes.
Kelly Lucente
Kelly turns the day into a practical next step.
You will identify where this language belongs in your work and how to use it when the next opportunity is being decided.
Happy Hour gives you time to finish the conversations and complete Make It Eight.
You will receive your Signature Trio word with a personal note from Kelly.
VIP guests can also experience the wine selection curated by Kristi Hughes.
The RE-MARKABLE Edition is the field guide for everything happening in the room.
It holds your Make It Eight board, archetype reference, session notes, and prompts that connect the experience to your own work.
When the next opportunity appears, you will have more than a memory of the day. You will have language and a place to return to.
VIP guests arrive at 7:30 AM for The Inner Room, a private breakfast with Kelly and the speakers.
The smaller setting gives you time to make introductions and ask questions before the main program begins.
Your VIP ticket also includes front-stage seating, speaker access throughout the day, a curated swag bag, an early copy of The RE-MARKABILITY Formula, and a complimentary glass from Kristi Hughes at Happy Hour.
A special room rate of $119/night is available for Summit attendees. Book through the link below.
Free on-site parking.
Easy access from I-94. Approximately 5 minutes from downtown St. Paul, 25 minutes from downtown Minneapolis, and 20 minutes from MSP Airport.