THE SPEAKERS

Learn from people who know how decisions get made.

Each session shows you what people notice, what influences the decision, and how to make your value easier to choose.

YOUR HOST

Kelly Lucente

Founder, RE-MARKABILITY® | Creator, RE-DNA®
THE RE-DNA® REVEAL + SUMMIT FRAMEWORK

Kelly Lucente spent 14 years in sales learning what makes people act, hesitate, and choose someone else.

She combined that experience with 30 years in brand strategy to build RE-MARKABILITY®, a system that helps people explain the value behind their work when money or opportunity is being decided.

Kelly will open the day by showing what being hard to explain can cost you. She will lead the RE-DNA® reveal, bring the eight archetypes to life, and help you connect your results to language you can use in the next room that matters.

People are making decisions about you every day. Give them a reason to choose you.

SPARK | DRIVER | EDGE

SIGNATURE TRIO: FUELED

GREG ZIMPRICH

Assistant Director, Hubbard School of Journalism and Mass Communication | University of Minnesota
Keynote

You’re Being Read Before You Speak

Greg Zimprich spent three decades shaping communication inside General Mills, Honeywell, and Medtronic.

He has seen how experienced decision makers form an impression before the presentation is finished and how the wrong message can weaken strong work.

Greg will show you what people notice early and why credibility can rise or fall before you make your full case.

KATIE VANNELLI

Director of Revenue Marketing | Minnesota Wild
Fireside

What Makes Someone Choose You

Katie Vannelli leads revenue marketing for the Minnesota Wild, where visibility has to produce interest, action, and revenue.

She understands what organizations notice when deciding which ideas receive attention and which people are trusted with greater opportunity.

Katie and Kelly will unpack why strong work can remain overlooked and what helps the right people recognize its value sooner.

NIKKY PHINYAWATANA

CEO | Asian Mint
Keynote

From Operator to Recognized Brand

Nikky Phinyawatana built Asian Mint into five Dallas restaurants and expanded her work into publishing and national speaking.

Her growth required more than excellent food. People also had to recognize the person, thinking, and value behind the business.

Nikky will share what changed when she stopped remaining behind the work and became part of the brand people remembered.

NIKKI ROHLOFF

CEO | Rohloff Associates
Fireside

Your Team in Action

Nikki Rohloff was the first CEO to deploy RE-MARKABILITY® across an entire organization.

Her team entered the process with strong people and familiar business pressure. The work revealed where small decisions were slowing down and why reliable employees were absorbing more than anyone realized.

Nikki and Kelly will show what changed once the team could name how each person contributes and where work was getting stuck.

EXPERIENCE MAKERS

The people making the day worth remembering.

Every detail is designed to help you enter the room, use the day well, and leave with something that stays useful.

Kristi Hughes

CEO | The Fermented Experience

VIP Wine Experience

Kristi Hughes is curating a private wine experience for VIP guests during Happy Hour.

Each selection is chosen to make the close of the day feel considered and personal, with time to continue the conversations that began earlier.

PILLAR | MAGNET | GUIDE

SIGNATURE TRIO: REFUGE

Janet Phipps

CEO | NorthStar Mindset Coaching

Opening Intentional Presence

Janet Phipps works with senior leaders who have spent years carrying responsibility into every room they enter.

She will help attendees step out of the pace of the morning and become ready for the work ahead.

EDGE | SAGE | GUIDE

SIGNATURE TRIO: REFINED

DJ Miss Mixx (Shea Graves)

CEO | Shuffle House

Musical Director

Shea Graves will shape the energy of the Summit from the moment guests arrive through Happy Hour.

Her soundtrack will carry the transitions and keep the day moving without making the room feel like an ordinary conference.

MAGNET | PILLAR | DRIVER

SIGNATURE TRIO: NORTHSTAR

OCTOBER 7, 2026

The right speaker can change what you do in the next room.

You will hear how decisions are formed and why capable people still get missed.

Then you will connect those lessons to your own RE-DNA® results and the value you need other people to understand.

The day is designed to give you language you can use when someone is deciding whether to hire you, promote you, refer you, or invest in what you are building.

Limited to 200 seats.
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KELLY LUCENTE

Founder, RE-MARKABILITY® | Creator, RE-DNA®
Your Host

Kelly Lucente started her career at Colle+McVoy, one of the most respected creative agencies in the country, then moved to Rollerblade where she was part of the marketing team that helped transform the brand into a billion-dollar lifestyle sport. She spent fourteen years in national homebuilding with Pulte, Ryland, and Mattamy Homes, becoming one of the top-ranked salespeople in the country and earning NAHB Salesperson of the Year. In 2011, she founded RE-TOOL®, a branding agency that has served Fortune 500 brands including RE/MAX and Pearle Vision. She has 32 career awards across brand, marketing, design, sales, and product innovation. She is the creator of RE-MARKABILITY® and RE-DNA®, author of The RE-MARKABILITY Formula launching this summer, and a 2026 Minnesota Cup semifinalist.

KEYNOTE

GREG ZIMPRICH

Assistant Director, Hubbard School of Journalism and Mass Communication | University of Minnesota
Greg Zimprich spent nearly twenty years at General Mills directing brand PR, then led global business communications at Honeywell before moving to Medtronic as Senior Director of Finance Communications. He earned his APR accreditation in 2003 and was elected to the PRSA College of Fellows in 2015, a distinction held by fewer than 350 professionals in the history of public relations. He served as president of the Minnesota PRSA chapter, sat on the board for five terms, and has spoken at the PRSA International Conference. He holds an MA in Mass Communications from Marquette University and now teaches strategic communications at the University of Minnesota’s Hubbard School of Journalism and Mass Communication.

FIRESIDE

KATIE VANNELLI

Director of Revenue Marketing | Minnesota Wild
Katie Vannelli joined the Minnesota Wild in 2008 and has spent seventeen years rising through creative and strategic roles to her current position as Director of Revenue Marketing. She led a partnership with the Carlson School’s MSBA program that uncovered $1.6 million in potential revenue through customer analytics. She co-created “Women of the North,” the Wild’s professional development initiative connecting female business owners and leaders across the Twin Cities. She holds a BA in Art and Graphic Design from the University of Wisconsin-Eau Claire and has built her career at the intersection of brand strategy, data, design, and audience engagement inside one of Minnesota’s most recognized organizations.

KEYNOTE

NIKKY PHINYAWATANA

CEO | Asian Mint
Nikky Phinyawatana grew up in Bangkok, earned her BBA in Entrepreneurial Studies and Marketing from Babson College, trained at El Centro College Culinary School in Dallas, and opened her first Asian Mint in 2004. She now runs five restaurant locations across Dallas, published the award-winning cookbook Thai Food and Travel with Chef Nikky in 2024, and launched a signature sauce line available at Central Market. She serves as president of Les Dames d’Escoffier International, VP of the Greater Dallas Restaurant Association, and board trustee of the Texas Restaurant Association Education Foundation. Her work has been recognized by USA Today, Zagat, D Magazine, the James Beard House Foundation, and the Women That Soar Award for Business of the Year.

FIRESIDE

NIKKI ROHLOFF

CEO | Rohloff Associates
Nikki Rohloff is the managing partner of Rohloff Associates, a Twin Cities based CPA firm she has led for over twenty years. She double-majored in Accounting and Sociology at UW-River Falls, and that combination shows up in how she runs her firm: she eliminated the billable hour, restructured around client relationships, and built a team culture most CPA firms wouldn’t recognize. She served as 2024 president of NAWBO-MN and has been recognized by the Minneapolis/St. Paul Business Journal. She was the first organizational leader to deploy RE-MARKABILITY® and the RE-DNA® assessment across a full team, and her experience is the foundation of the RE-MARKABLE TEAM™ program.

KRISTI HUGHES

CEO | The Fermented Experience
Kristi Hughes is a Certified Wine Professional and the founder of The Fermented Experience and The Fermented Connection, based in St. Paul. She curates immersive destination wine experiences across the country, from Oregon to Washington to California, for people who want more from wine than a tasting room visit. She previously worked in wine distribution and import with Domace Vino and Amara Wines, and is currently pursuing her WSET Level 3 Advanced Certification. She also organizes the annual Cruise Against Cancer charity event on the St. Croix River, raising funds for local cancer patients across Minnesota and western Wisconsin.

Janet Phipps

CEO | NorthStar Mindset Coaching
Janet Phipps, MBA, ACC, is the founder of NorthStar Mindset Coaching and an executive coach with more than thirty years of experience inside high-stakes organizations and high-pressure decisions. She is a Prosci Certified Change Practitioner, a Presence-Based Coaching Core Practitioner, a Certified Hogan Assessments practitioner, and an authorized partner of Everything DiSC® and The Five Behaviors®. Before launching NorthStar, she led program and organizational change for enterprise-level initiatives at major financial services firms. She works with executives and teams who are ready to stop surviving their roles and start owning them. She recently spoke at the Fearless Women Summit Twin Cities, where the room went quiet from her first word, and at Evolve 2025 in Eau Claire.

DJ Miss Mixx (Shea Graves)

CEO | Shuffle House
Shea Graves is the founder and CEO of Shuffle House, a female-led collective of over thirty DJs, musicians, and event producers based in Arizona. She got her name from her earlier career as a mixologist, realized she and the DJ had the same job (get the room moving), and picked up the decks. She has spent more than two decades behind them, playing corporate events, brand activations, galas, and private events across the country. Shuffle House now operates as a full-service entertainment company handling sound, live musicians, silent discos, and branded experiences.